5 best sober brand t-shirts

5 Super-Awesome Sober Apparel Brands

“Your best days are ahead of you. The movie starts when the guy gets sober and puts his life back together; it doesn't end there” - Bucky Sinister
Why are we writing a post about sober apparel?

Let me ask you a better question: why not?

Getting sober has been the biggest awakening in my entire life; not because I have refrained from Jell-O wrestling, frequent blackouts, and crying while watching How I Met Your Mother because I wanted friends…

Rather, I finally became a part of something bigger than myself! Having a sense of community and essentially ‘belonging’ to a community was what I longed for my entire life.

When I left rush-week at UCLA without a bid from any sorority, I was completely devastated. Why? Because I wanted to be a part of a community!

When I lost the elections for freshman school president in high school, I was devastated. Why? Because I wanted to be a part of the activities community!

All of my major depressions in life can be directly associated with my feelings of loneliness and need for true companionship.

When I got sober, it was kind of like I had ‘automatic friends’! I was projected into this community of people who loved me and wanted what was best for me: sobriety.

If I could say one thing to the world, it would be: “Sobriety isn’t just a way of life for alcoholics and addicts; it can change anyone’s life!”

These 5 sober and mental health apparel brands focus on eliminating the stigma around sobriety, alcoholism, mental health, and addiction. They have started a movement, which is dedicated to changing people’s perception on addiction and mental health, opening up the door to not just suffering alcoholics and addicts but all people who suffer. They say: “Come and join us! This way of life is kick-butt and we want everyone to know about it.”

I say, let’s go for it! Join a movement, and feel a sense of community with not only your close sobriety friends but also with the entire world.

1. Party Sober


Website / Facebook / Instagram

What are these guys all about?

Party Sober is less about the clothing and more about a lifestyle.

Every time you turn on the TV, you are swamped with beer and vodka commercials. The actors in these commercials are never drinking alone, with no lights on, crying themselves to sleep (like I was); generally, they’re with their friends at the beach or at a bar, laughing and smiling like it’s no big deal.


You see, there is a glorification of alcohol in society, and that’s exactly why Party Sober established a brand around “(of) people who want to exemplify a better life for themselves and for others.”

Their motto: Stand proud. Stand sober. 

Example Clothing

Party Sober Clothing Party Sober Coffee T

All of their apparel is tagged with sober humor or slogans. Other shirts say things like: “Never Hungover,” or “Drugs Aren’t Cool,” etc. You get the gist; basically, they have awesome apparel for the sober community.

2. New Lyfe

New Lyfe Clothing Company

Website / Facebook / Instagram

What are these guys all about?

In simple terms: breaking the stigma of alcoholism and addiction.

New Lyfe believes (accurately) that they are a clothing line of fighters; all of us have a unique and equally miserable story to share with the world. Let’s be honest, we wouldn’t have stopped drinking or using if things were running fabulously…

Unfortunately, alcoholism and addiction are looked down on, as a ‘poor life choice’ or a ‘weakness,’ which is not at all the case. We are fighters, dangit!

This really passionate lifestyle brand believes in strength, confidence, independence, and helping one another… Essentially, the four pillars of their company.

Let’s break the stigma!

break the stigma

Example Clothing

Hero T-Shirt New Lyfe Clothing Against the Grain New Lyfe Clothing  Fear is a Liar Dopeless Crew

These shirts manage to look completely awesome and powerful at the same time. It’s not just a recommendation to check out this brand, it is more of a suggestion…

3. Happy Soul Apparel

Happy Soul Apparel

Website / Facebook/Instagram

What are these guys all about?

Happy Soul is the perfect example of an inspirational lifestyle brand.

The #happysoulmovement is dedicated to helping people breed positivity and inspiration despite their individual struggles.

Casey is the woman behind the brand, and boy has she got every excuse in the world to give up and exude negativity!

Casey’s father, uncle, and close friend committed suicide due to mental illness within a year and a half; instead of withdrawing from society, she decided to positively impact society… Thus, Happy Soul apparel was born.

$3 of every t-shirt sold is donated to a nonprofit organization dedicated to mental health awareness.

Example Clothing

Happy Soul - Kindness is Cool T-Shirt  Happy Soul - Dare to Dream T-Shirt

Talk about good vibes! These shirts feel good to wear, to look at, and to share with friends and family.

4. Wear Your Label


Website / Facebook / Instagram

What are these guys all about?

Though not a ‘sober’ apparel brand, per say, Wear Your Label is a mental health lifestyle brand which promotes open and honest discussions about mental illness too, like New Lyfe, end the stigma.

Wear Your Label starts the conversation with their apparel line by placing warm, conversation starters on their shirts like “it’s okay not to be okay” and “sad but rad” on their t-shirts and tank tops. They use ‘comfy’ fabrics and place a tag on every shirt that says: “How to take care of yourself” for a little bit of a pep-talk before you get dressed for the day.

Unbroken and standing strong

All of the Wear Your Label clothes are designed and made in-house by local artists with a knack for design, and a history of mental illness.

The company’s founders Kyle MacNevin and Kayley Reed suffered from generalized anxiety disorder and anorexia nervosa disorder, respectively, but they see these as just ‘labels.’ Both founders are active in the mental health community, hosting workshops, speaking at events, and sitting on the advisory council for ACCESS – Canada.

10% of all profits are donated to mental health awareness organizations locally and nationally.

Example Clothing

Stressed But Well Dressed  Your Story Isn't Over - Wear Your Label View More: https://mayasherwoodphotography.pass.us/wyl It's Okay to Not Be Okay - Wear Your Label

As you can see, these fashion pieces are fashionable enough to inspire a conversation: “Where did you get those leggings?” and you respond: “Funny you ask! It’s a Wear Your Label piece, a brand that supports mental awareness. I struggle with ________, and I want to start the conversation…”

Powerful stuff, huh?

5. Sober is Sexy

Sober is Sexy

Website / Facebook / Instagram

What are these guys all about?

These guys need little words to describe what they’re all about; the name speaks for itself.

Sober is totally sexy.

Whether you’ve personally been affected by addiction or alcoholism, or you just know someone who has suffered, this clothing is for you.

Proceeds from each order go to a highlighted recovery center to help with the fight against addiction and alcoholism.

Example Clothing

The Only Coke I do is Diet - Sober is Sexy Heroin Killed the Radio Star - Sober is Sexy  Addicted to Pizza - Sober is Sexy  What Happens In Rehab - Sober is Sexy

With a great sense of humor, these shirts were made (Yoda speak). Who wouldn’t love to rock an ‘Addicted to Pizza’ shirt? Also, who isn’t addicted to pizza?

  • Justin Knight
    Posted at 14:28h, 13 July Reply

    I attended NMW a couple years ago and decided to check the website and see whats new. These blogs are cool, and full of originality. No copy-paste vibe here. Very well done, impressed and inspired!

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